Biofilms: The Social Life of Microorganisms

Microorganisms typically do not live as single cells in pure cultures. The vast majority lives in mixed populations, organized in aggregates which are termed â€Å"biofilms†. This includes films at interfaces, flocks (floating films), sludge’s and microbial mats. They all have emergent properties in common that only can be developed in the aggregated form: they generate a matrix of extracellular polymeric substances which keeps them together, allows for the development of stable, synergistic micro consortia and for intense cell-cell communication. The matrix is activated by extracellular enzymes which are retained in it, representing an external digestion system. This system also sequesters nutrients from the environment and serves as ultimate recycling yard and nutrient source. Horizontal gene exchange is facilitated with a vast gene pool present. In biofilms, organisms differentiate rapidly, forming phenotypically different subpopulations, a mechanism which contributes to ecological fitness. Resistance to biocides is enhanced by a range of mechanisms. On the other hand, strong competition prevails in which attacking and defence strategies evolved, including the formation of antibiotics and bacteriocins. Grazing organisms can limit biofilm growth but also stimulate ecological fitness. Even â€Å"programmed cell death† is observed, leading to a more porous matrix which allows for better access of nutrients for organisms in the depth of the matrix. Under stress conditions, cells can transform into a viable but not cultivable (VBNC) state which is of relevance for public hygiene because they cannot be detected with the methods designed for their determination but can resuscitate. Biofilms represent the oldest, most abundant and successful form of life on Earth, displaying aspects of multicellularity. Life evolved from biofilms and they are involved in the biogeochemical cycles of all major elements. In biofilms, photosynthesis was developed biofilms they are responsible for the self-purification mechanisms of soils, sediments and water. However, biofilms can occur in the wrong place and time, causing bio fouling, bio corrosion and bio deterioration, leading to substantial economic loss and supporting an entire industry dedicated to cleaning and disinfection. In medicine, they are cause of persistent infections and are related to many diseases. In general, biofilms are of fundamental but mostly unaccounted relevance for our life.

Satan and Evil in the Quran

It is interesting to read the seventh chapter of Major Themes of the Quran. There is an abundance of information explaining the traditions and fundamentality of this argument. It is really interesting to see the common threads that run through the three major religions. When evil and satan is discussed in the Quran it is often referred to along with the jinn. The jinn are the metaphorical representation of the humans. They are often imbued with names such as satans or the Devil. There is much made from the repeated statements that satans stealthily attempt to snatch news from the heavens but are driven away. (Major Themes of the Koran 121) It then goes on to say that the jinn were given the opportunity to listen to the Quran, and then choose the path of good or evil. It is important to note that the information is given to Mohammed from God, and that it is not recorded that the Prophet Mohammed had an contact with the jinn. In the Quran, Satan or evil is not seen as the enemy of God, but rather the rival and enemy of men and women. Satan cannot touch God, is not an equal, so satan preys upon men and women to rebel against God’s command. In the Bible there is the similar belief that Satan is there to tempt men and women to break God’s commandments. A parallel could be drawn between the Quran’s warnings and the Bible’s warning to be vigilant against the activities of Satan. â€Å"O people! Enter all of you into peace and do not follow the footsteps of Satan, for he is your manifest enemy. †(2:208) Satan’s power is derived from the weakness of men and women. In the Quran the devil appears more cunning and artful than strong. . . (Major Themes of the Quran 125) The devil simply invites people to make an error, people still have the ability to say no. The story of Adam and Eve is a common theme through both the Bible and the Quran, and it illustrates this point well. The apple was simply offered, perhaps cajoled, but never forced. Again the common thread, all people must guard against the influence of evil, because it is insidious. The Quran often parallels jinn to mankind, the struggle between evil tendencies and good are in both. It details why it is easy for people to deceive themselves into believing what they are doing is just, ut in reality is just self-serving behavior. Satan is often referred to in the plural satans in the Quran, illustrating its use for both mankind and jinns. There is no satan independent of these two types of beings according to the Quran, one must exist for the other to exist. Satans is also used to for disbelievers. It is said that they take in satans at the exclusion of God. It is believed that as God sends messages to his prophets, so satan sends messages to his wicked followers. Major Themes of the Quran 130). The theme of satan and evil is interesting as it appears in the Quran. There are many parallels with the Bible, such as the story of Adam and Eve. The struggles of men and women against the temptation of evil, is another parallel in the Quran and Bible. The Quran does talk about jinns, which is different than anything mentioned in the Bible. Another large divide is the bel ief that all disbelievers are evil. Consequently I believe there are more similarities than differences.

Discuss ways in which developmental psychology can inform practice in Essay

Discuss ways in which developmental psychology can inform practice in specific learning difficultires - Essay Example There are certain examples of learning difficulties that can be related to processing of sensory information that can cause misunderstanding of the stimuli gathered from the environment for learning. In both children and adult, the main hindrance with regards to the achievement of the optimum performance at work and in school can be considered as the main consequence. It is then important to determine the different types of learning difficulties as well as the interventions that can be undertaken (Segal, Cutter, Jaffe-Gill, Barston and De Benedictis, 2008; Wood, Littleton and Sheehy, 2006). The main objective of the study undertaken is to be able to give an overview of the types of learning difficulties and focus on the interventions that can be related to developmental psychology. For that matter the main target are the results of the studies undertaken by the experts in relation to children on the basis of the fact that the brain has a very high capability to adapt and change upon proper and specific training and development. There are different types of learning abilities with the general indications of lack of attention and motivation. The said conditions can be traced in the functioning of the nervous system which can affect different learning skills including verbal and non-verbal information with problems in terms of acquisition of information, understanding, organization, memory and expression (Helpguide.Org, 2009; Segal, Cutter, Jaffe-Gill, Barston and De Benedictis, 2008). The learning difficulties that can be related to reading disorder as well as the expression through writing can be included in the learning difficulties classified in the area of language. Specific examples of certain areas in the language related learning difficulties can be enumerated (Helpguide.Org, 2009; Segal, Cutter,

Compare and contrast Essay Example | Topics and Well Written Essays - 750 words - 4

Compare and contrast - Essay Example Some studies have argued that the nutritional value of both fresh and frozen food is the same, and in some cases, can be higher for frozen/canned foods. This is exactly what has been suggested by a research conducted in 1997 by the concerned department in one of the American universities. Furthermore, research has concluded that canned pumpkins may provide 540% of Vitamin A versus 26% for the same amount of fresh pumpkins (Squires, 1997). Similarly, canned poultry and fish, which are high in protein content, remain unaffected by heat and, therefore, possess the same nutritional value as that of their fresh counterparts. In fact, the canning process ensures higher calcium content in canned poultry and fish than otherwise. On the other hand, differences in nutritional value between fresh and canned produce have been observed. This is because of the time at which the food is picked. Fresh food (including fruits and vegetables) contains highest nutritional value when purchased in season. Grocery stores often indulge in the practice of picking fresh produce before it is fully ripe. On the contrary, food picked for canning is often fully ripe. Thereafter, the heating process during the canning process destroys the vitamins resulting is lower nutritional value (Rinzler, 2011). According to one study, the amount of carotenoids (convertible into Vitamin A by human body) is depleted by the heating process in canned foods (Edwards & Lee, 1986). Furthermore, the use of chemical preservatives to prolong the shelf life of canned foods can prove to be highly unhealthy, yet deceptive. This is because, while the food may â€Å"appear† to be fresh, it may have become toxic or stale by being kept that way for a long time. I have personally experienced this when using a can of mushrooms where the mushrooms ‘appeared’ fresh but gave me food poisoning the next day of consuming it. Next, there exists controversy related to the cost of canned vs. fresh food. Most p eople seem to believe that canned food is more costly than fresh food. This is true, to some extent, because canned food costs groceries more to purchase compared to fresh foods (Price, 2012). Therefore, these high costs of purchase may be passed on to customers as high prices. Furthermore, the higher costs of canned food reflect the added convenience that people purchase when they pay a higher price for such food. Canned food can technically be bought at any grocery store or supermarket and may be ready to consume, requiring no prior preparations. The lower costs of fresh food are attributed to the lower convenience attached to such food as fresh food, including fruits and vegetables, may have to be cleaned, washed or prepared prior to consuming it. Owing to the convenience (no prior preparation required) offered by canned foods, it is no wonder that the working class has been drawn towards them in their busy routines (Strasser, McGovern, & Judt, 1998). On the contrary, there are s ufficient reasons to suggest that fresh and organic food costs significantly more than canned food. The term â€Å"organic† has given a new meaning to what was previously known as ‘fresh’ food. This label has increased the cost of the food possessing the label as organic produce, unlike canned and processed food, is usually free from harmful chemical fertilizers and pesticides (Ricke, Loo, & Johnson, 2012). Most

Governments Intervention In Markets For Food Essay

Governments Intervention In Markets For Food - Essay Example One of the major reasons why governments should continue to intervene in the healthcare market is that it can be beneficial economically to provide such services at a reduced rate. Providing good, low-price healthcare means that this service is available to the majority of the population (Gold et al, 1996). This will have the result of providing more healthy workers who will be able to continue to contribute to the economy for years (or decades) longer than their unhealthy counterparts (Briggs et al, 2011). A useful way of looking at the ability of people to contribute to the economy is to use the Disability Adjusted Life Year (DALY), which gives a measure of the total number of years lost to ill-health or early death (Briggs et al, 2011). In the United States, it is suggested that 12,844 years are lost per 100,000 people, whereas in the UK it is only 11, 012. In Sweden, a country in which the government intervenes heavily in healthcare economics, the rate is only 9,564, which has th e potential to benefit the economy greatly (Wang et al, 2011). It should also be noted that many countries in which the government intervenes in healthcare market are considered first world countries. In these countries, the majority of individuals do not have to struggle to buy food as a basic necessity(Zweifelt al, 2009). It is perhaps the very omnipresence of food in these countries and the fact that it is so necessary to life that keeps the prices low and removes the need for a government to intervene so directly in its price and purchasing. Equality is also important here, as the majority of people have roughly equal access to food, but healthcare requires a leveling of the playing field (Donaldson & Gerard, 2005). Additionally, many of the families within these countries who do struggle to pay for food do receive government compensation intended to help make food more available to them; for those that need it, however few, there is market intervention.

The Cultural Perspective of the American Civil War Essay

The Cultural Perspective of the American Civil War - Essay Example With each passing year, the need for slaves in the South led to an increasingly different culture from the North. The North underwent a period of technological advancements that stimulated export and subsequent revenue, allowing it to forge ahead of the South as the Northern culture incorporated office jobs, busy lifestyles, and factories (Weidenmier 879). The North saw an expansion of mass communication, education, literacy, and urbanization, while also being more progressive. This was in stark contrast to the South that was more traditional and rural oriented. The North had a more materialistic and coarse way of life, which led to its population being disdainful of the manner in which the Southern people lived, and viewing it as a sign that they were superior. While the North modernized, the South relied more on its traditional values, leading to the exacerbation of the ever-increasing differences between the two regions (Weidenmier 879). Due to the use of slaves in the South, its white population had no need to do manual labor, which left them with a lot of free time. They would entertain guests and take part in society enhancing activities. The minimal contact between the North and South states during this period led to an establishment of stereotypes about the way that those in the South lived (Bestor 34). In economic terms, those in the South preferred the simple and slow life, while the Northerners were more profit oriented. Due to these, both regions felt superior to the other. For this reason, it is no longer feasible to assume that only the South was responsible for the Civil War because the polar opposite nature of the two cultures pushed each other further apart until violence was the only way to solve the issues between... The North underwent a period of technological advancements that stimulated export and subsequent revenue, allowing it to forge ahead of the South as the Northern culture incorporated office jobs, busy lifestyles, and factories. The North saw an expansion of mass communication, education, literacy, and urbanization, while also being more progressive. This was in stark contrast to the South that was more traditional and rural oriented. The North had a more materialistic and coarse way of life, which led to its population being disdainful of the manner in which the Southern people lived and viewing it as a sign that they were superior. While the North modernized, the South relied more on its traditional values.Due to the use of slaves in the South, its white population had no need to do manual labor, which left them with a lot of free time. They would entertain guests and take part in society enhancing activities. The minimal contact between the North and South states during this period led to an establishment of stereotypes about the way that those in the South lived. In economic terms, those in the South preferred the simple and slow life, while the Northerners were more profit oriented. Due to these, both regions felt superior to the other. For this reason, it is no longer feasible to assume that only the South was responsible for the Civil War because the polar opposite nature of the two cultures pushed each other further apart until violence was the only way to solve the issues between them.

Taj Mahal Essay Example | Topics and Well Written Essays - 750 words

Taj Mahal - Essay Example Taj Mahal is one of the most visited places of interests in India by all tourists, especially foreigners for whom it is on top of their priority list. When you enter to see its front view - it is so ravishing that you are mesmerized. It seems as if a palace in brilliant architecture made in white marble is standing high in the sky before you. There is a story of true love behind the building of this monument. The fifth Mughal king Shah Jehan made this monument out of love for his beloved second wife, Mumtaz Mahal, to fulfil her wish on deathbed. She wanted the King to build a monument of their love to show it to the whole world. King Shah Jehan fulfiled her wish by building a miracle of white marble in the loving memory of his beloved wife. History says that the monument took 22 years to complete in 1653. That time, it cost 32 Million Rupees. The guide informs that it took twenty thousand workmen and expert craftsmen from countries like Persia, France, Iran, Italy and Turkey to build the Taj Mahal under the supervision of a Persian architect, Ustad Isa. As we are entering the main gateway, the guide informs that the length and width of the Taj Mahal complex measures 590x300m, including the main gateway called Darwaza, the equally proportioned garden measuring 300x300m, the Masjid or mosque, the Naqqar Khanna means rest house and the Rauza or the Taj Mahal mausoleum.

Analysis LA Fitness in England Essay Example | Topics and Well Written Essays - 2500 words

Analysis LA Fitness in England - Essay Example The main reason behind expansion of LA Fitness is that it wants to offer a wide range of services in the new markets in order to ensure the success of the business in the international market as well. The company plans to expand in England. Some of the driving points, which would enable the company to expand its business in the foreign markets and achieve success, are given below: 1. The increasing awareness related to the health issues as well as concern towards obesity and its effects amongst the people of England, will act as one of the key element in acceptance of the business operations of LA Fitness in the country. 2. Increasing wish of controlling and maintaining weight, avoiding various health issues and reducing daily stress influences individuals to visit the health clubs almost regularly. This is one of the main reasons behind LA Fitness’s business expansion plans into the international market. 3. LA Fitness provides services to meet the needs of the customers and o ffer them facilities for most of their health and fitness needs. This would help them in achieving success in their business operations in the international market easily. 4. The consumers would be offered different exercise regimes. Well differentiated service offered by the company would enable it in developing recognition in the new market. LA Fitness provides customized training services for meeting the personal needs of each and every member and gives them chance to choose the best suitable work out for themselves. Industry Analysis using Porter’s Five Forces Analysis would help in understanding the reason behind the expansion of the company in the chosen Country. Porter’s Five Forces analysis Porter’s five forces analysis would help in performing the industry analysis of health and fitness industry in England (Alkhafaji, 2003; Porter, 1980; 1998). Competition from the existing firms- There are many health clubs in England, which offer health and fitness se rvices to the customers. Thus the competition from the existing firms is very high (David, 1986). However, LA Fitness provides customer friendly services to its members. It is better than its competitors, as it treats its customers as family members and provide them good training. The fitness market is having a growth of certain percentage every year. The company has huge scope of achieving competitive advantage over its competitors by expanding the fitness clubs and hiring large number of employees in the new market, who would provide good services. Bargaining power of buyers- The bargaining power of the buyers is very high in England as there are a large number of fitness clubs offering services to the customers (Davis, 2008). There are a large number of alternative options for them. This increases their bargaining power. Moreover, 10 to 15 percent of buyers of the health clubs do not renew their membership as they do not find it interesting anymore. LA Fitness would have to advan ce its services by utilization of latest technologies in order to retain its buyers in the new market. Threat of substitutes: There are various substitutes for health clubs. People can consume healthy food; go for cycling or walking after eating. There are many individuals who play sports regularly in order to stay healthy. Some of them do labor work, which keeps them physically fit. Some visit doctors and maintain fixed diet in order to remain aware of the nutrients.

Human Factors and Team Resource Management Essay

Human Factors and Team Resource Management - Essay Example However, the accident experienced by United Airlines Flight 173 brought the need to change the cockpit culture. The Crew Resource Management was, therefore, introduced as a new way of cockpit management. It was meant to improve the ability of crew members in handling complex flight situations that require emergency response (U.S. Dept. of Transportation, FAA, 2013). Latest findings by â€Å"National Transportation Safety Board† in the commercial aviation sector show that human error attributed to the occurrence of flight accidents rather than mechanical failure. A good example is United Airlines flight 173, which crashed and killed 8 passengers and 2 crew members out of the 189 passengers on board. The rest suffered serious injuries. The accident occurred in December 28, 1978 about 1815 Pacific Standard Time within a populated area of suburban Portland, Oregon (Wiener, 1993). Most of the human errors, during a flight, happen due to poor human resource management. Often, this happens due to poor training, especially, on how to make proper decision in a given flight situation. The â€Å"National Transportation Safety Board† realized that the probable cause of the flight 173 crash was the captain’s failure to monitor aircraft fuel state (National Transportation Safety Board, 1978). Furthermore, he did not respond properly to the low fuel state and advice given to him by fellow crew members. His attention was rather directed towards the malfunction of a landing gear and preparations for a landing emergency. A workshop held in 1979 by â€Å"national aeronautics and space administration† also arrived at the same conclusion made by â€Å"National Transportation Safety Board†. The research presented, placed human error as the major cause of accidents. It was discovered that there was poor communication and lack of leadership, among the crew members, in making proper decisions (U.S. Dept. of Transportation, FAA, 2004). After such loss of life caused by

What is art Aspects of the definition of art Essay

What is art Aspects of the definition of art - Essay Example Art is considered to be indefinable. Art has no specific characteristics or features. According to the romantic tradition, it is the subject of genius, whose perception is beyond any social limitation and therefore it is considered as indefinable. In simple words art can be defined as a skillful piece that is the creation of a human artist. However the artists of modern age constantly have been pushing the boundaries of this definition and challenging new perceptions. The human artists have often left the psychologist, philosopher and critics far behind when it comes to preconception. Readymade art or found out often challenges the job of an artist as the creator of art (Tolstoy, n.d.). It is not always that an art is indefinable. It can be defined by the help of the institutional theory of Art. According to these institutional theories of art, it can be defined by the help of its partial or relational properties. The procedure through which art has been developed can also be conside red as a way of defining art.According to the Formalist theory of art, the formal characteristic of artwork can be used to determine its aesthetic properties. This formal relation can be between its constitutive elements such as relationship between line, colors, volume and masses in the form of visual art work for e.g. paintings. There are theories present that confirm that content can be an effective contribution to the aesthetic value of artwork. This is the only story that supports such an argument. The general and non-honorific are two aspects of the classification of art and therefore it better to develop the understanding of the two aspects and the difference between them. The two main categories of art are fine art or applied and decorative art. Fine art consists of aesthetic objects that are not meant to be used to fill any kind of practical purpose or the art which is purely decorative but doesn’t have any facade of being considered as art. The foundation of concept ual or found art dates back to the time when Marcel Duchamp’s work was introduced, which was the representation of the enamel urinal as the subject of art. The object of questioning used by Marcel was purely based on the aesthetic view and the high level of aesthetic excellence that can be used as the instance of art. We can also observe that not always are these events the instances of art, irrespective of the fact that how they are being viewed by an institution. Objects can be classified as art or non-art. It order to place a project in the former category it is important to ask about the intention of the artist regarding his composition that whether it is aesthetic or the artistic appreciation, whether the creation of the artist is original or it is inspired by the work of others or whether the work is a reproduction or is it an object that is produced in bulk. Fine art, folk art and popular art can be distinguished from each other on the basis of several aspects. For e.g . in fine art almost every composition of the artist is original but there are so many reproductions of it present, whereas folk art is purely original with no reproduction or copy. However popular art can be distinguished from the other two form of art as all the work present in this category is merely copy and there is no originality present, or has been preserved. There are two aspects of the definition of Art i.e. horizontal and vertical. Both these aspects at times can be confusing and therefore it’s better to develop a clear understanding about them. The horizontal aspect of art is concerned with choosing the general aspect of different things and then contrasting it with different aspects of human culture. These aspects can be literature, science, sports, etc. Horizontal aspect can be considered as a non-honorific or general aspect of art in which different categories of art are included. These categories can be applied art, decorative art, amateur art, popular art, fo lk art and children art. According

National Economy over the Next Decade Essay Example for Free

National Economy over the Next Decade Essay Beyond 2007, the pace of economic growth will probably slow somewhat. The main reason is that the labor force is projected to grow less quickly as members of the baby-boom generation begin to retire and as the scheduled expiration of various tax provisions in 2011 discourages work by raising marginal tax rates. Real GDP is projected to grow at an average annual rate of 3. 1 percent between 2008 and 2011 and at 2. 6 percent between 2012 and 2016. The rate of inflation is assumed to average 2. 2 percent after 2007; and the unemployment rate, 5. 2 percent. Interest rates on three-month and 10-year Treasury securities are projected to average 4. 4 percent and 5. 2 percent, respectively (Marron 6). Over the longer term, the aging of the U. S. population combined with rapidly rising health care costs will put significant strains on the federal budget, which begin to be evident within the projection period. When the first members of the baby-boom generation reach age 62 in 2008, they will become eligible for Social Security benefits. As a result, the annual rate of growth of Social Security spending is expected to increase from about 4. 8 percent in 2008 to 6. 5 percent in 2016. In addition, because the cost of health care is likely to continue rising rapidly, the annual rate of growth of Medicare spending is projected to increase from 7. 4 percent in 2008 to about 8. 9 percent in 2016. (Medicare spending is anticipated to rise by 17 percent this year and 14 percent in 2007 as the new prescription drug program gets under way. ) Rapid growth is also projected for Medicaid spending—an average of 8. 3 percent annually from 2008 to 2016. According to Congressional Budget Office, Social Security, Medicare, and Medicaid together will account for 56 percent of all federal spending by the end of the projection period (up from 43 percent in 2006). Measured as a share of the economy, spending for the three programs will equal 10. 8 percent of GDP in 2016, up from 8. 7 percent this year. In addition, no evidence suggests that the growth of health care costs, which have risen faster than GDP over the past four decades, is likely to slow significantly in the future. As a result, spending for Social Security, Medicare, and Medicaid will exert pressures on the budget that economic growth alone is unlikely to alleviate. A substantial reduction in the growth of spending and perhaps a sizable increase in taxes as a share of the economy will be necessary for fiscal stability to be at all likely in the coming decades. References: Baker, Gerard. U. S. economy may be headed for a big crash. The Times of London. August 23, 2006. 23 Aug 2006. http://thechronicleherald. ca/Business/522414. html Barrell, Ray et al. World Economy Forecast. National Institute Economic Review. 28th July, 2006. No. 197. Baumohl, Bernard. Mid-Year U. S. Economic Forecasts For 2006 and 2007. Wharton School Publishing. June 15, 2006. 23 Aug 2006. http://www. whartonsp. com/articles/article. asp? p=420081rl=1

The Deprivation Of Liberty Criminology Essay

The Deprivation Of Liberty Criminology Essay Deprivation of liberty should be regarded as a sanction or measure of last resort and should therefore be provided for only, where the seriousness of the offence would make any other sanction or measure clearly inadequate declares Principle 1 of the Council of Europes Recommendation Concerning Prison Overcrowding and Prison Population Inflation (Council of Europe, 1999). Despite these principles, various sources say that the prison population is on the boost in many parts of the world (U.K. Ministry of Justice, 2008; BJS, 2010; Clear, Cole Reisig, 2008, p.472; U.K. Home Office, 2003). And it is also predicted to increase in the coming years (U.K. Ministry of Justice, 2008; U.K. Home Office, 2003). At the same time it is interesting to note that, the prison population and growth rates vary considerably between different regions of the world, and even among different parts of the same continent (U.K. Home Office, 2003). An analysis of the global prison population rates reveals the following facts. In Africa the median rate for western and central African countries is 35 whereas for Southern African countries it is 231, the Americas the median rate for South American countries is 154 whereas for Caribbean countries it is 324.5, in Asia the median rate for south central Asian countries (mainly the Indian sub-continent) is 53 whereas for (ex-Soviet) central Asian countries it is 184, in Europe the median rate for southern European countries is 95 whereas for central and eastern European countries it is 229, in Oceania (including Australia and New Zealand) the median rate is 102.5 (Walmsley, 2008). These fluctuations and inconsistencies in the prison population rate raise many questions. The question concerning reasons for the increase and inconsistencies in the prison population is one of them. Professor Nicola Lacey argues in one of her paper that, across the developed world today, we see striking contrasts in the level of and quality of imprisonment. In 2006, imprisonment rates per 1, 00,000 of the population ranged from about 36 in Iceland to a staggering 725 in the U.Sà ¢Ã¢â€š ¬Ã‚ ¦.It is also generally explained that these differences cannot be explained in terms of crime rates, which unlike levels of imprisonment- have risen and fallen over the last 50 years in broadly similar ways in most advanced countries (2008, p. 9). Professor Lacey further says, These variations in punishment can be explained in terms of a differentiated model of varying forms of capitalist economy and democracy. Individualistic liberal economies such as the U.S, the U.K, Australia and New Zealand have over the last 50 years almost universally seen striking increase in the imprisonment rate, while coordinated market economies such as those of northern Europe and Scandinavia have seen, by and l arge, much more stable levels of imprisonment (2008, p. 9). The United States of America to be the nation with highest number of prison population in the world and United Kingdom is placed at seventeenth position where as the two coordinated market economies from Scandinavia, the Denmark and Norway occupies positions 129th and 133rd respectively (International Centre for Prison Studies, 2010a). In this backdrop, this essay attempts to analyse the increase in the prison population in late modern liberal market economies. The essay is divided into five parts. After the first part, which obviously is the Introduction, the second part analyses the prison population statistics from two individualistic liberal economies, the United States of America and the United Kingdom. This part also compares the prison population rates with crime rates. In the third part an attempt is made to identify reasons for the variation in the prison population rates in these economies. The fourth part analyses the desirability of stemming this upward trend in prison population and last part includes conclusion with few suggestions for lessening the prison population. In the following part, prison population rates of the two liberal market economies, i.e. the US and the U.K are analysed and then these rates are compared with crime rates. Prison Population in the U.S- At present, the United States imprisonment rates are now almost five times higher than the historical norm prevailing throughout most of the twentieth century, and they are three to five times higher than in other Western democracies (Clear Austin, 2009, p. 307). Contrary to the earlier views that the prison population was too less in the US, the increased population helped the US policy makers to have a broad consensus that Prison Population is too large. Many policy makers are also convinced, that the current system is no longer affordable due to pressing fiscal demands (Clear Austin, 2009, pp. 307- 308). The U.S. rate of incarceration of 702 inmates per 100,000 populations represents not only a record high, but situates this nation as the world leader in its use of imprisonment (Mauer, 2003). The statistics from the United States Bureau of Justice (BJS) also portrays a similar picture. It says that the number of adults in the correctional population has been increasing in the US (BJS, 2010). According to BJS statistics the population under correctional supervision reached a staggering 7.3 million in the year 2008. This is 3.2% of all U.S. adult residents. In other words it can be stated that 1 out of every 31 adults in U.S is under correctional supervision (BJS, 2010). The total prison population that was 3,715,800 in the year 1988 in various correctional supervision centres reached a total of 7,308,200 by 2008 (BJS, 2010). The following table illustrate the details of prison population from 1992 to 2007. Table 1. Prison population in the US Year Total prison population Prison population out of 1,00,000 of the total population 1992 1,295,150 (505) 1995 1,585,586 (600) 1998 1,816,931 (669) 2001 1,961,247 (685) 2004 2,135,335 (723) 2007 2,298,041 (758) Source: International Centre for Prison Studies, 2010d. The above given statistics shows the total prison population which was 1,295,150 in the year 1992 reached 2,298041 in the year 2007 which is an increase of 77.4% in the prison population. Similarly the number of people in every 100000 of the total national population in prisons was increased by 50% from 1992 to 2007 (International Centre for Prison Studies, 2010d). A search for the reasons for such a massive increase in the rates of people confined in prisons requires a search into the crime rates in USA during these years. It is because normally people tend to suppose that an increased crime rate would naturally also lead to an increased prison population rate. While analysing the crime rates in US during this period, the statistics confirm a decline in all the categories of crimes. The Federal Bureau of Investigation (FBI) reports show that the crime rates have been falling in U.S ever since 1980s (FBI, 2008; US Census, 2010). The following table shows the pattern of falling crime rate in US. Table 2. Crime rates in USA Year Murder and Non Negligent man slaughter rate Forcible Rape rate Robbery rate Aggravated Assault rate 1992 757.7 9.3 42.8 263.7 1995 684.5 8.2 37.1 220.9 1998 567.6 6.3 34.5 165.5 2001 504.5 5.6 31.8 148.5 2004 463.2 5.5 32.4 136.7 2007 466.9 5.6 30.0 147.6 Source: FBI 2008. The table given above evidently demonstrates that the crime rates have been declining in the USA under all categories. A similar fall can also be observed in other types of crimes, like property crime, burglary, larceny and motor vehicle theft cases (FBI, 2008). A comparative analysis of the rates of prison population and crime rates in the US proves that crime rates play only a minimal role in the increase of prison population rate. Prison Population in the United Kingdom- The United Kingdom is placed at seventeenth position in terms of population in prisons (International Centre for Prison Studies, 2010e). The following table illustrate the details of prison population in the United Kingdom from 1992 to 2009. Table 2. Prison Population in the U.K Year Total prison population Prison population out of 1,00,000 of the total population 1992 44,719 (88) 1995 50,962 (99) 1998 65,298 (126) 2001 66,301 (127) 2004 74,657 (141) 2007 80,216 (148) 2008 81,695 (152) 2009 82,893 (155) Source: International Centre for Prison Studies, 2010e Ministry of Justice Statistics bulletin, 2009. The above given data exhibits an increase of 79.3% in the prison population and 68% increase in the number of prisoners in every 100000 of the total national population from 1992 to 2007. More recently this increase has become more marked: the average prison population has increased by 85% since 1993. Like the US, in UK also the trend show that crime rose steadily from 1981 through to the early 1990s, peaking in 1995. Crime then fell, making 1995 a significant turning point. The fall was substantial until 2004/05. Since then crime has shown little overall change with the exception of a statistically significant reduction of 10 per cent in 2007/08 to mark the lowest ever level since the first results in 1981 (U.K. Home Office, 2008). The population of public sector prisons in England and Wales at the end of March 2008 was 72,651 (HMPS Annual Report and Accounts, 2007-2008). The prison population in England and Wales, including those held in police cells, was at a record high of 81,695 in 2008, while it increased to 82,893 prisoners in 2009 (Ministry of Justice Statistics bulletin, 2009). Like the US, in UK also the trend show that crime rose steadily from 1981 to the early 1990s, peaking in 1995. Crime then fell, making 1995 a significant turning point. The fall was substantial until 2004/05. Since then crime has shown little overall change with the exception of a statistically significant reduction of 10 per cent in 2007/08 to mark the lowest ever level since the first results in 1981 (U.K. Home Office, 2008). In UK also two main factors have been identified for the prison population. It is stated Offenders are being imprisoned who previously would have received community penalties; and those who would previously have been sent to prison are being given longer sentences. Between 1991 and 2001, the custody rate for magistrates courts increased from 5% to 16% and use of custody by the Crown Court rose from 46% to 64% (Hough; Jacobson Millie, 2003). The analysis in the preceding section shows a clear increase in the prison population rate both in USA and UK. The next part of this essay is an attempt to find an answer for this question -Reasons for the upward trend of the Prison Population in modern liberal market economies such as the USA and Britain? Scholars working on the area of prison population point out various reasons for its growth. There have much scholarly deliberations on the role of crime rate on the rate of growth of prison population. The main drivers for prison population growth in US and Britain are discussed as follows- Sentencing Policy- Very often sentencing policy of the state is cited as a reason for increased prison population. It is stated, In the 1970s, the prison population grew because the crime rate grew, resulting in greater numbers of people going to prison. In the 1980s, and stretching into the early 1990s, a host of sentencing policies restricted the use of probation as a sentence for felons, causing a substantial increase in the number of people entering prison during a period when crime rates were semi-stable (Blumstein Beck, 2005). It is further stated, After that, legislation that enhanced penalties for felonies greatly increased the average length of prison terms, which led to growing prison populations even as crime rates dropped and the number of people entering prison began to stabilize. The result was a growing backlog of people serving long sentences, who made up a permanent population base upon which the flow into and out of prison was grafted. The point is that the size of the prison populat ion is a matter of penal policy, and over the last thirty-six years, particularly, the United States has built a policy designed to grow prisons (Clear Austin, 2009, p. 312). The assassinations of Robert Kennedy and Martin Luther King in US 1968, riots and political violence resulted in toughening of criminal justice and penal policy (Downes, 2001). US federal system and California passed laws in 1994 Three strikes and youre out, the strike-able offences included- murder, rape, robbery, arson and assaults. According to Zimrings article Imprisonment Rates New Politics, the three strike system led to nine times increase in the prison population including all of the other 26 three strike laws in US (Zimring, 2001). Penal commentators have tended to identify two factors namely change in climate of political public debates about crime punishment and; change in the legislative framework guidance within which sentences operate (Ashworth Hough, 1996; Dunbar Langdon, 1998). In February, 1993 drove public concern into public panic, the abduction and murder of a young child James Bulger, by two 10 year old boys, shocked England and there was demand to curb the delinquent tendencies of the new generation of ever younger and increasingly persistent offenders (Graham Moore, 2006). The new legislation, the Criminal Justice and Public Order Act, 1994 introduced stiffer penalties for juvenile offenders, including long term detention for 10-13 year olds, similar was done in section 53 of the Children and Young Persons Act, 1993. The introduction of three strike sentences in Britain, 1999 for burglars where a third time offender for burglary receives 3 years sentence automatically (Powers of Criminal Co urts (Sentencing) Act 2000; sec-111). These developments resulted in a substantial rise in juvenile custodial population and punitive responses to offending by children and young people (Graham and Moore, 2006). In Britain, theft and motoring offences were common for prisoners serving short sentences: violence, burglary and drugs offences were common for those sentenced for a year or more (Stewart, 2008). Many legal systems through their penal laws prescribe mandatory minimum punishment for various offences. Many appreciate the policy of mandatory sentencing claiming that such policy would reduce crime rates. Many also argue that such policies would provide uniformity in sentencing for similar crimes. But if this mandatory minimum punishment were too long a period in the prison, it would gradually increase the size of the prison population. The Iron Law of Prison Populations states that the size of a prison population is completely determined by two factors: how many people go to prison and how long they stay. If either of these factors changes, the size of the prison population will also change. The corollary to this iron law is equally important: There is no way to change the prison population without changing either the number of people who go to prison or how long they stay there (Clear Austin, 2009, p. 312). Unemployment, Poverty and Prison Population- Is there any nexus between the increasing prison population rates in USA and UK and the economic policies of these states? A possible relationship between unemployment, poverty, crime rate and resulting increase in the prison population rate has been analysed in many studies (Crow, et al, 1989; Box Hale, 1985). Box and Hale says One fairly orthodox view is that rising unemployment leads to crime and this in turn, assuming constant rates of reporting and recording of crimes, arrest, conviction and imprisonment sentences, leads automatically to an increase in prison population. (p. 209). Similarly it is also argued that unemployment contributes to an increase in crime rate and whenever employment schemes have been effectively implemented; these schemes have a containment effect to keep people from trouble (Crow, et al, 1989). Even though it is also contented that the menace of crime cannot be always linked to the subpopulation of the unemployed (Box Hale, 1985, p. 209), it is also ar gued that unemployment certainly is a factor though not in a direct way, but in an indirect and complex way (Crow, et al, 1989). Most commonly in US and to lesser extent in Britain the most influential explanation imputed rising crime and riots to newly jobless marauding underclass (Downes, 2001). Unemployment caused by the recent economic recession also increased the prison population according to some scholars. The disappearance of many secure jobs in the low-skilled or manufacturing sector after the collapse of Fordism led to the creation of a large minority of unemployed or insecurely employed people who were protected by the social welfare system. The economic exclusion of this large group, along with their sense of their own relative deprivation fed both rising crime and a heightened sense of insecurity and demand for punishment among those securely employed (Lacey, 2008, p 10). The concern with the crime and fear of victimisation has grown out of proportion ; fear which typic ally is most focussed on traditional street crimes and crimes allegedly committed by powerless minority groups across Europe and US, as increasing prison population consist of minorities and foreigners (Marshall, 1996). Politics of Tough on Crime- The policy to be tough on crime, tough on the cause of criminal was adopted by Britain from the Americans Democratic Partys approach (Pease, 1997; Ryan, 1999). In the U.K à ¢Ã¢â€š ¬Ã‚ ¦from 1970s on, law and order has become a salient electoral issue; and on Tony Blairs accession to the position of shadow Home Secretary, Labour began to abandon its traditional analysis in favour of a tough on crime, tough on the causes of crime platform (Lacey, 2008, p 10). The situation being this political parties do not have much option except to be tough on crime. In particular the support for strong law and order policies among a growing number of floating median voters led to a situation in which criminal justice policy became highly politicised (Lacey, 2008, p. 10). The sad fact, moreover, is that the size and demographic structure of the prison population suggest that the socially exclusionary effects of the tough on crime part of the criminal policy equation have, in relation to a significa nt group of population systematically undermined the, inclusionary tough on the causes of crime aspiration. The rate of imprisonment has continued inexorably even in a world of declining crime (Lacey, 2008, p 11). New policies formulated by the Crime Disorder Act 1998, inspired from American zero tolerance policing and prosecution led to increase in prison population to approx 75,000 prisoners in 2003 (Downes, 2001; Home office, 2003). The large-scale imprisonment of drug offenders in US also became a major factor in prison population growth (Donzinger, 1996; Blumstein beck, 1999). The punitive response to drugs has been so potent, that drug trafficking lead to longer prison sentences than for homicide (Caplow Simon, 1999). Too many laws and too many crimes- Anthony Gregory, who is a Research Analyst at the Independent Institute, cites a different reason for Americas top rank in prison population. He says that it is because US have too many laws that prevent persons from enjoying their right to liberty, property, and the pursuit of happiness (Gregory, 2006). He says, Those who have committed no crime against person or property should be released from the jails and prisons. These include drug offenders, sex workers, those in possession of illegal guns, and anyone else who has hurt and threatened no one, whose only offence was to violate a victimless crime statute (Gregory, 2006). He further adds that As for minor property criminals, justice should be about making the victim whole, not about expensively caging people just to provide jobs for the prison guards, money for the bureaucracy, and talking points for tough-on-crime politicians (Gregory, 2006). It is also noted that the law enforcement oriented approaches in most of the Western Eur ope have caused persons sentenced for drug offences to make up an increased percentage of prison population (Dunkel van Zyl Smit, 2001). Even the use of remand and parole system contributed massively in prison population in both US and Britain. In UK, 2008 there were approximately 12,566 males and 874 females on remand, while only 1424 males and 96 females were held in prison for non-criminal offences (Home Office, 2008). Connecticut Department of Corrections Committee on Prison Overcrowding- In the year 2000, the Department of Corrections in the State of Connecticut constituted a Program Review Committee to study the main factors causing the prison overcrowding problem and the options available to the legislative and executive and judicial branches to control the growth of the inmate population (Connecticut General Assembly, 2000). The committee report showed most of the causes of prison overcrowding occurred outside the administration and jurisdiction of the Department of Correction and these complex issues and problems cannot be addressed by a single state agency (Connecticut General Assembly, 2000). The Committee identified five main causes of prison overcrowding- firstly, despite the decrease in arrest and crime rates, the number of offenders in prison or jail continued to increase due to the war on drugs, increased funding for police, increased role of victims and victim advocacy groups in the court process, recidivism and technical violations of probation and parole, harsher penalties for certain types of crimes, and alternative sanction options; secondly, convicted inmates were remaining incarcerated for a greater portion of their court-imposed prison sentences as a result of the shift from an indeterminate to a determinate sentencing structure, elimination of good time, creation of time-served standards for parole eligibility, and the enactment of several truth in sentencing initiatives; thirdly, the aggressive tough on crime approach supported by the legislature and adopted by the executive and judicial branches allows the criminal justice system to narrow its use of discr etion and take a more conservative and less controversial approach to punishment; fourthly, lack of prison beds, especially high security and pre-trial beds, forced Department of Corrections to operate at capacity and; lastly, poor planning and a lack of an accurate population projection and offender needs analysis contributed to the cycle of overcrowding and hampered Department of Corrections efforts to adequately plan for new or expanded facilities (Connecticut General Assembly, 2000). The concept of private prison also to some extent leads to increase in prison population. Private prison is a place where individuals are physically confined by private parties. Private prison companies enter into contractual arrangements with local, state, or federal governments that commit prisoners and then pay a per diem or monthly rate for each prisoner confined in the facility. Privatization of prisons refers both to the takeover of existing prison facilities by private operators and to the building and operation of new prisons by for-profit by prison companies. Proponents of privately run prisons argue that cost-savings and efficiency of private prisons are advantages over public prisons, even though doubts have been raised regarding the cost effectiveness of private prisons. An important criticism is that private prisons would lead to a market demand for prisoners and efforts by private companies to ensure prison population is on the rise. This may create a lobby of intereste d individuals who would purposely impede the cause of lessening of prison population. The reasons are many. It is more money for the private prisons management if they get more inmates. More number of inmates means more money from the State and the cheap prison labour (Smith, 1993). Desirability of Stemming Prison Overcrowding and Risks involved- One prominent reason for stemming prison overcrowding is that there seems to be little or no nexus between the duration a prisoner spends in the prison and his chances of reformation. Offender do not always reform and refrain from doing a crime after release. Prisoners do not become less likely to commit crimes upon release, increasing the prison release rate seems to have little disadvantage, certainly, some prisoners will commit crimes upon release (Jacobson, 2005, p. 310 311). The conclusion we can draw from this analysis is that the size of the prison population and the amount of crime are related, but not strongly. A tough on crime punishment policy decreases crime rate and provides a smooth functioning of the society and would also increase the efficiency of the market. But at the same time long imprisonment term is not related to the prisoners likelihood of staying crime free. The issue which requires deeper analysis is on the risks involved in increasing release rate and stem ming prison overcrowding. There are obvious advantages of imprisonment. Imprisonment is not totally undesirable; rather, imprisonment achieves most aims of punishment. The theories of punishment, such as the utilitarian, restorative, retributive and reformative justifications, suggest aims of punishment and look at punishment as a means to a definite end. These theories and justifications influence the penal policy of the state. Jeremy Bentham the prominent utilitarian says, The business of the government is to promote the happiness of the society, by punishment and rewarding , .. In proportion as an act tends to disturb that happiness, in proportion as the tendency of its pernicious will be the demand it creates for punishment (Bentham, 1789, Chapter 1). According to another author, The degree of punishment, and the consequence of a crime, out to be so contrived as to have the greatest possible effect on others, with the least possible pain to the delinquent.. (Baccana, 1809, Chapter 11). Similarly efforts have been made by scholars to analyse the purposes of punishment from an economic perspective. Richard Posner writes, The major function of criminal law in a capitalist society is to prevent people from bypassing the system of voluntary compensated exchange-the market, explicit or implicit- In situations where because transaction costs are low, the market is a more efficient method of allocating resources than forced exchangeà ¢Ã¢â€š ¬Ã‚ ¦Most of the distinctive doctrines of criminal law can be explained as if the objective of that law were to promote economic efficiency (Posner, 1985, pp 1230-31). Core of Posners argument is that punishment is for market efficiency. Similarly the retributive justification considers that if a punishment is proportionate to the wrong that has been committed by the offender that is justifiable. The gravity of the punishment also needs to be viewed from the victims perspective (Kant, 1887). Crime is a major social problem. If the crime rate in an economy is uncontrolled, it will definitely affect the efficiency of its market. If an investor were given an option, he would definitely invest in that economy where his money would be secure and protected from criminals and mafias (Pyle, 2000). At the same time maintaining of prisoners for a long duration in the prisons is also viewed to be uneconomical (Clear Austin, 2009, p 307). The JFA report, provided ways to reduce prison population in US (Austin, 2007) the time served in prison should be reduced, technical parole and probation violators should not serve time in prison for such behaviour and people convicted for victimless crimes should not be sentenced to state prison as in case of drug offences etc (Austin, 2007, p 23-24). Thus, all these problems can be tackled and prison population can be controlled firstly, by bringing a change in the outlook of the people towards crime and punishment, so that less use of prison, instead use of alternative for prison should be made. A change in the legal and legislative framework of sentences is required, to bring down the custody rates and sentence lengths served by the offenders. Improvement in understanding of the various ranges of non-custodial penalties including the fine among sentences should be imposed (Hough, et al, 2003). In, addition imposition of day fines to be readily applied in US and Britain, as they have been successfully used in countries like Germany, Austria and Sweden to reduce the use of short prison sentences (Scottish Consortium on crime and Criminal Justice, 2005). Conclusion- From proactive and human rights perspective it is always desirable to stem overcrowding. The less likelihood of transformation as result of long term in prisons and continuing a tough on crime policy by the state requires a rethinking about the existing long-term punishment policy. It is suggested that prisoners can serve shorter sentences without triggering an increase in the crime rate. Furthermore, maintaining a large prison population does not necessarily significantly decrease the number of crimes committed (Jacobson, 2005, p. 311). According to Jacobson any solution to the problem of mass incarceration must begin with two points, firstly, programmatic tinkering has not reduced the prison population to date, and it will never have much effect, even under the most optimistic assumptions and secondly, to overcome mass incarceration requires that we incarcerate fewer people, reduce length of stay for persons placed on probation and parole and make greater use of fines, restitution, and community service in lieu of probation (Jacobson, 2005). If mass imprisonment is the problem then the solution is to change the laws that send people to prison and sometimes keep them there for lengthy terms, that is reducing the number going in, their length of stay, or both (Jacobson, 2005, p 316). Provision should be made for an appropriate array of community sanctions and measures, possibly graded in terms of relative severity; prosecutors and judges should be prompted to use them as widely as possible (Council of Europe, 1999, principle 2). It is also suggested that States should consider the possibility of decriminalising certain types of offence or reclassifying them so that they do not attract penalties entailing the deprivation of liberty (Council of Europe, 1999, principle 4). Measures aimed at combating prison overcrowding and reducing the size of the prison population need to be embedded in a coherent and rational crime policy directed towards the prevention of crime and criminal behaviour, effective law enforcement, public safety and protection, the in dividualisation of sanctions and measures and the social reintegration of offenders (Council of Europe, 1999).

The Introdution To Food Industry Marketing Essay

The Introdution To Food Industry Marketing Essay Food is a basic need and food service industry will always continue in demand. This industry includes restaurants, fast foods, and cafeterias, catering opportunities, food carts, food trunks and the like. Filipinos love to eat. This love for food and eating is the major reason why the food industry has flourished well in the Philippines and why you will see a lot of restaurants and fast foods scattered all over the country. These fast foods and restaurants can be local or international. Filipino food is considered as a unique mixture of Eastern and Western cuisines that mirrors the history of the country. It includes plates and cooking procedures from countries like China, Spain, Mexico and the United States. Even although Filipino food has been influenced by Eastern and Western countries, what makes it unique is the history, the society that introduced and adapted it and the people who accepted it into their homes and restaurants. Filipinos are not just into good food but the total dining experience, good food is just a part of it. It is the way we feel when we are within a fast food or restaurant. How it feels to dinner out with family or friends or even when youre by yourself. When choosing a restaurant or a fast food, customers usually check for the cleanliness of the place, freshness of the food, watched over premises, enough parking area, the mood, design and land of the place, and for some restaurants, even the music. The physical and emotional response is a result of all these factors. These can make the whole dining experience level better. A recent study shows that due to economic crisis, customers or consumers think that when it comes to food shopping, preparing and dining. They are not for weight loss or just eating out at fancy restaurants but they choose what they eat for wellness. They want more nutrition for their money and are more conscious of it. INTRODUCTION OF FAST FOOD Fast food is food, which is ready and served quickly at outlets called fast-food restaurants. A restaurant is an organization that serves ready food and beverages on tables set for individuals, pair or bigger groups, to be consumed primarily on the location. Restaurants serve a wide variety of food at a particular cost given on its menu card for on or off the place consumption. These include eating establishments where consumers are served at walkup or make away ordering counters for either on or off building consumption. However, most good restaurant serve food at tables to their consumers for on-premises consumption. Many of the restaurant chains, have improved their annual sales many times over, well away from the limits of the tables they can served each day, by contribution hot well packed meals through free home delivery service on orders placed through a telephone call. It is multi-billion peso businesses that continue to grow up quickly in many countries. A fast-food restaurant is a restaurant characterized both by food which is supplied quickly after ordering, and by smallest service. The food in these restaurants is often cooked in mass in advance and reserved hot, or reheated to order. Many fast-food restaurants are part of restaurant chains or license operations, and standardized food are shipped to each restaurant from central locations. In todays world, going to a restaurant has more to do with socialize then to just having a snack. Only a few decades reverse restaurants were specially target families, which situation does not hold true today. Nowadays, even children; regularly eat out with their friends, on their own. Therefore, restaurants are not just about food of ambience. On a worldwide level, they are an important supplier to the economy while on personal levels it provides us with a place to easily connect with others. OBJECTIVES To set up an existence as  a successful local fast food outlets and get a market share in Philippiness fast food industry. To make FRHANP Fries  a destination spot for malls. To expand into a number of outlets by near years, and sell the franchise to neighboring metropolitan cities. Mission : Our main goal is to be one of the most successful fast food outlets in Philippines, starting with one retail outlet located inside a major shopping mall as a market tester. Our main focus will be serving high-quality food at a great value. COMPANY SUMMARY What is FRHANP Fries? FRHANP Fries sells  foodie fries in a cone  with a  choice of paste. We use the concept of Belgian Fries, where the fries are all made from fresh potatoes and fried twice. Our outlet also provides excellent and friendly customer service to support the ambience of fun, energetic and youthful lifestyle.   Youthful and fresh surroundings We will imitate  successful establishments, such as Jamba Juice and Starbucks, which represent the majority of our core target market, between 18 to 35 years of age. Our store will feature display cooking of our featured Fries from cutting to frying. Our customers will also be able to read our in-house brochures in regards to all knowledge about Fries and our featured sauces as well as other products like burgers and shakes. Our store will be decorated with fast food setting, such as a bright counter and display menu on the wall. Quality Food Each  store will  offer nothing but freshly fried Belgian fries, sandwiches, Burgers, Shakes and variety of unique blend sauces, all served with old-fashioned home-style care. Open Everyday Our store is open everyday from 10 am to 9 pm. Variety, variety, variety A different selection of burgers and sandwiches will be featured every three months and we will also change our Indian soda flavors and shakes to accompany our fries. Start-up Summary The retail outlet will be rented at one of the target location shopping malls. Our preference is Space A, for the main reason of reaching larger traffic. Startup requirements will be financed through owner investments. http://www.bplans.com/fast_food_restaurant_business_plan/images/3ea7e45235fa4bd5ad6f924765b00e74.png Start-up Requirements Start-up Expenses Rs. Kitchen and Fixtures 1144800 Furniture and Interior 874500 Legal 159000 Rent 795000 Packaging and Stationary 450500 Contingencies 222600 Total Start-up Expenses 3646400 Start-up Assets 0 Cash Required 2650000 Other Current Assets 0 Long-term Assets 0 Total Assets 2650000 Total Requirements 6296400 Products We want to focus only on selling fries. Alcoholic drinks will not be sold in our outlet, as FRHANP Fries promotes a healthy and positive Philippino lifestyle. Instead, we will offer Idian Soda and Sandwiches  to complement the fries. The dips for Belgian style fries can also be served with sandwiches, they  are available in more than 20 flavors: Pesto Mayo Traditional Sambal Satay pulp Korean BBQ Teriyaki pulp Hot Chili pulp Thai Chili Ketchup Garlic Dip Creamy Wasabi Mayo Roasted Pepper Mayo Lava Cheese Black Pepper pulp Curry Ketchup Barbecue Jalapeno Ketchup Caribbean Islands Competitive Comparison FARHANP Fries has several advantages over its leading competitors: We expect a high degree of enthusiasm and offer a fun store with friendly staff that reflects the companys youthful and energetic culture. Supporting merchandise items that support the companys brand building. Our fried potato is made 100% fresh, compared to most fast food outlets that use frozen fries. Our dipping pulp is also made fresh without preservatives. Our innovative packaging will be more entertaining than our competitors. Company Clean Value Merchandising Hang Out Simple Fresh Cool Pop Culture FAHANP yes yes yes yes yes Yes yes yes McDonalds Yes Yes Yes Yes Yes No Yes Yes KFC Yes Yes No Yes No No Yes No SubWay Yes Yes Yes No Yes Yes No No Sales Literature FARHANP Fries will use advertising and sales programs to get the word out to customers. 1500 color brochures to be distributed throughout destination shopping mall and facilities: in-store, cinemas, area eateries, information during the grand opening. Half page magazine reviews in Philippiness lifestyle magazines that advertise the presence of the outlet. Sourcing Fresh potatoes will be delivered weekly by our distributor directly from the India . We also have an agreement with  Company to exclusively manufacture our Shakes and signature sauces. Future Products For now, we will focus on selling fries and signature shakes, burgers and sauces. However, as we grow further, we will add new categories to our menu, such as Belgian Sandwiches and Buffalo wings. In the future, our growth strategy will be offering the franchise of our brand to food entrepreneurs in the Philippine region. Value Meal Sales of FRHANP Fries will not only generated from the selling of its famous Belgian Fries, but also will be generated by the conception of an innovative package menu called the value meal. It primarily consists of a combination of our featured Belgian Fries, sandwiches and Indian soda at greater value than selling at individual items. Further customization could be done by selling a bigger size of fries called Uber FRHANP to attract price sensitive customers. Market Analysis Summary Consumer expenditures for fast food in Philippines rise during the end of the year 2012, followed by the recovery of Philippiness economy. The increasing number of new establishments such as fast food franchises, fancy restaurants and foodie bakeries around Philippines has shown a significant growth in this sector. Food spending is around 56% of total consumer expenditures in Philippines, and consumer  spending on leisure and recreation made up of 13% of total consumer spending. A  much broader appeal exists for weekend slots because those are the days when most of our core target market enjoys the mall going activities. Age   Youngsters, single, currently enrolled in college and high school. Family unit   We will also appeal to families (young families) with children. Gender   We will target both sexes, with a slight skew for males due to their lower attention  to dietary concerns. Income   We will appeal to the medium income individuals and to all in the lower medium income bracket. According to a recent public survey of people 15 45 years old, 80% of those interviewed like fast food. 90% of them like fast food on a regular basis, and 10% of them claimed that they like fast food very much, or love fast food. The survey also provided the following particular reasons for the increasing popularity of fast food: People have 52 weekends and three long holidays a year. Most of Philipino love to window shop, and when they do strolling around the shopping district, they need a quick bite to accommodate their activities. White-collar workers in offices have stopped bring lunch, and enjoy chicken, hamburger, pizza or other fast food joints in the vicinity. Parents give more money to kids and students to buy lunch. Fast food is naturally their first choice, because of the brand building effort that heavily targets their age group. Eating out still remains as Philippinos common habit of life. They do not perceive fast food is a luxury,  and they enjoy it by bringing their family, especially if they have smaller kids, in the environment of the western-style fast food outlets. Marketing Strategy Our strategy is based on serving our markets well. We will start our first outlet as a market tester that could become a model of the expanding number of outlets in the future. Concentration will be on maintaining quality and establishing a strong identity in the local market. A combination of local media and local store marketing programs will be utilized at each location. Local store marketing is most effective, followed by print advertising. As soon as a concentration of stores is established in a market, then broader media will be explored. By providing a fun and energetic environment, with unbeatable quality at an acceptable price in a clean and friendly outlet, we will be the talk of the town. Therefore, the execution of our concept is the most critical element of our plan. Pricing Strategy Our pricing strategy is positioned as generic, meaning that 200 INR is the average consumer spending for a snack or light lunch in Philippines. Leveraging the volume of fries, Indian Soda, Sandwiches, Burgers and signature style sauces to be sold, we are serving the majority of Philippino. Management Summary The initial management team depends on the founders, with little back-up. As we grow, we will take on additional help in certain key areas. Part of our basic philosophy will be able to run our executive management as a knowledge sharing fellowship. We will not add additional overhead until absolutely necessary. This will mean that the initial staff support team will have to work extra. By doing this, we will keep our overhead as low as possible, allowing us to adequately staff our outlets. This will also allow us and future business partners to recoup investments as quickly as possible and enjoy a higher return. At present time, FRHANP Fries is being owned by its 6 founders. Management Team FRHANP Fries is currently the creative idea of its six founders. As the company is small in nature, it only requires a simple organizational structure. Implementation of this organization form calls for all four individuals to make all major management decisions in addition to monitoring all other business activities. As we expand into multiple locations, each location will have a primary site manager. Organizational Structure Future organizational structure will include a director of store operations when the store locations exceed four units. We hope that this individual will come out of the ranks of our stores management. This will provide a supervisory level between the executive level and the store management level. Possible positions might be added at a later date include marketing manager, purchasing manager, controller, human resources, RD and administrative support team. Personnel Plan Our initial employees will  include two  cashiers, two cooks and two bike boys per location, with one of each on the premises during open hours. This is considered an ideal personnel number for a food outlet the size of our own. Each employee will work for 38-40 hours per week. Personnel Plan (Approx.) Personnel plan Year-1 Site manager 0 cashiers 1,90,800 Cook 1,52,640 Bus boy 1,24,020 Total people 12 Total payroll 4,67,460 Start-up Funding Currently, the company is owned by the original 6 founders, who each will contribute Rs.30,60,000 for the same amount of share, 25%. This will more than cover start-up requirements, and provide the business with a cash pillow to use for expansion over the first year. Start-up Funding Start-up Expenses to Fund 36,46,400 Rs. Start-up Assets to Fund 26,50,000 Total Funding Required 62,96,400 Assets Non-cash Assets from Start-up 15,90,000 Cash Requirements from Start-up 26,50,000 Cash Balance on Starting Date 37,53,600 Total Assets 79,93,600 Liabilities and Capital Liabilities Current Borrowing 0 Long-term Liabilities 0 Accounts Payable (Outstanding Bills) 0 Other Current Liabilities (interest-free) 0 Total Liabilities 0 Capital Total Planned Investment 42,40,000 Loss at Start-up (Start-up Expenses) (36,56,400) Total Capital 1,83,60,000 Total Capital and Liabilities 37,53,600 Total Funding 44,00,000 Projected Profit and Loss As the Profit and Loss shows,  FRHANP Fries will run at a profit or loss for the first year, using up some of the cash reserves initially invested by the founders. As sales increase, we will expand into new locations to aggressively spread brand recognition. This increase in visibility will allow us to take up less expensive locations off of Orchard Road, while maintaining our flagship operation, the first store, in a  prime spot. http://www.bplans.com/fast_food_restaurant_business_plan/images/ae0e382ef4e34aa6b836c9db8ae7becb.png We recommend using Business Plan Pro as the easiest way to create graphs for your own business plan. Year-1 (Rs.) Sales 1,47,95,639 Direct Cost of Sales 32,83,721 Other Costs of Sales 0 Total Cost of Sales 32,83,721 Gross Margin 1,15,11,971 Gross Margin % 77.81% Expenses Payroll 46,74,600 Marketing/Promotion 5,30,000 Depreciation 0 Rent 92,22,000 Utilities 1,35,150 New location setup 13,25,000 Total Operating Expenses 1,58,86,750 Expenses Profit Before Interest and Taxes (4374779) EBITDA (4374779) Taxes Incurred 0 Net Profit (4374779) Net Profit/Sales -29.57% Projected Cash Flow The following chart and table show the Projected Cash Flow for FRHANP Fries. http://www.bplans.com/fast_food_restaurant_business_plan/images/bb9ce2d1db1244898fee2612c6fa41d6.png Year-1 (Rs.) Cash Received Cash from Operations Cash Sales 14,795,639 Subtotal Cash from Operations 14,795,639 Additional Cash Received Sales Tax, VAT, HST/GST Received 0 New Current Borrowing 0 New Other Liabilities (interest-free) 0 New Long-term Liabilities 0 Sales of Other Current Assets 0 Sales of Long-term Assets 0 New Investment Received Subtotal Cash Received 14,795,639 Expenditures Year-1 Expenditures from Operations Cash Spending 4,674,600 Bill Payments 12,946,045 Subtotal Spent on Operations 17,620,645 Additional Cash Spent Sales Tax, VAT, HST/GST Paid Out 0 Principal Repayment of Current Borrowing 0 Other Liabilities Principal Repayment 0 Long-term Liabilities Principal Repayment 0 Purchase Other Current Assets 0 Purchase Long-term Assets 0 Dividends 0 Subtotal Cash Spent 17,620,645 Net Cash Flow (2,824,953) Cash Balance 35,928,647 Projected Balance Sheet FRHANPs projected company balance sheet follows. Assets Year 1 (Rs.) Current Assets Cash 35,928,647 Other Current Assets 0 Total Current Assets 35,928,647 Long-term Assets Long-term Assets 0 Accumulated Depreciation 0 Total Long-term Assets 0 Total Assets 35,928,647 Liabilities and Capital Current Liabilities Accounts Payable 1,549,826 Current Borrowing 0 Other Current Liabilities Subtotal Current Liabilities 1,549,826 Long-term Liabilities 0 Total Liabilities 1,549,826 Paid-in Capital 42,400,00 Retained Earnings (36,46,400) Earnings (4,374,779) Total Capital 34,378,821 Total Liabilities and Capital 35,928,647 Net Worth 34,378,821

College Admissions Essay: I’m Not Deaf, and I’m Not Dumb! :: College Admissions Essays

I’m Not Deaf, and I’m Certainly Not Dumb! A hearing loss can present many obstacles in one's life. I have faced many issues throughout my life, many of which affected me deeply. When I first realized that I was hearing-impaired, I didn't know what it meant. As I grew older, I came to understand why I was different from everyone. It was hard to like myself or feel good about myself because I was often teased. However, I started to change my attitude and see that wearing hearing aids was no different than people wearing glasses to see. I attended the BOCES Program for the Hearing Impaired for eleven years. I initially liked BOCES but later grew to dislike this program. The teachers often made me feel incapable of doing what the "normal kids" were doing. I wanted to do more challenging things! I remember that one time I asked one of my teachers if I could take a Spanish class. Her reply was "NO!". She didn't think I could handle it because I had a hearing loss. I was persistent and took the class anyway. I did very well. I proved her wrong. But above all, I proved to myself that if I wanted something enough, I could do it. It was a great feeling! During my junior year of high school, I was transferred from the Boces Program to East Meadow High School. This was an exciting time in my life! I was finally going to attend classes with "hearing" students. So many emotions filled my head. I was happy but, on the other hand, I was scared. I thought these kids would tease me and not accept me for who I am. When I went into the classroom, every student looked at me as if I were different, but they liked me anyway. Much to my surprise, within a couple of days I had made friends. I quickly realized that they didn't think of or treat me as I were different. They saw me for who I am on the inside, not a person with hearing aids on the outside. Although I have a hearing problem, it doesn't stop me from living the life of a teenager. I enjoy doing things with friends and I am involved in school activities. I had the opportunity of joining Key Club this year and participating in their community-related services.

Phish: It’s More Than a Concert Essays -- Essays Papers

Phish: It’s More Than a Concert Phish has inherited the legacy of the Grateful Dead. A responsibility that includes: playing a different set every night, constant jamming and experimenting. Phish is trailed across the country by adoring fans that think their heroes can do no wrong. What makes them so special is that their music winds together. It is full of freedom and happiness. Their lyrics are totally original; they have this weird way of looking at the world and when they express this in their songs it takes you to a whole different level of thinking. Phish is one of the most amazing and unique bands that were ever founded. The music is a cross between bluegrass, folk and rock. The fans would pretty much do anything for this band, as they follow them around the country to different cities. In resemblance to the Grateful Dead (A Jam Band during the 70’s and 80’s), Phish puts on long shows with continuous jams. Each show being completely different from any of the other shows that they have performed drives fans to continue to follow this astonishing band. While each musician attended the University of Vermont, no one would have ever thought that this band would have made it huge. â€Å"Never thought I could make it this far, with a pain in my soul and a whole in my heart, never thought I could never thought I could but when the lights are turning round the wheels are flowing on the ground, the day I burn this whole place down when the circus comes to town† (Trey Anastasio). If one should ever go to a Phish concert you wouldn’t know what to expect because, every show is completely different. The peak of the band’s talent was around 1996 when not many people herd of them. They never made the â€Å"who’s on tour list† ... ...Maine. More than 80,000 fans show up to these events. These events are usually the cause of huge traffic jams and a three day party. People come from all over the world just to experience the sense of community, as well as the intriguing music. Phish presents fascinating, phenomenal music, loyal fans, and spectacular live shows. This band has been together for about 20 years and is still going strong. They have had their ups and downs but they are still together and that’s all that matters to their fans. â€Å"Fame can destroy what you set out to do and all that matters is that we are all still good friends† (Trey Anastasio). The best documentary about Phish is at a concert. I can not explain to you what they are about on paper. I can only give you hints. You need to experience it for yourself, because being at a Phish show is one of the happiest places on earth.

Dropping of the Droppings on Hiroshima and Nagasaki

In 1945, following the ending of World War II in Europe, the United States dropped atomic bombs on the Japanese cities of Hiroshima and Nagasaki, thereby ending World War II with Japan as well. This event has been controversial to the present day. With this controversy in mind, this research will analyze several aspects of this pivotal event in world history. Why Did the United States Decide to Drop the Bombs?Essentially, the US decided to drop the bombs on Hiroshima and Nagasaki not because of a lust for blood or an ego trip on the part of president Harry S. Truman, but simply because Japan held a mindset of victory or death. For Japan, that meant that if it was not possible to defeat the US in the war, the Japanese would kill as many American soldiers as possible. This was achieved through the massive deployment of the kamikaze, suicide warriors who would fly their aircraft into American warships, strap explosives to their bodies and tackle American soldiers, or employ any number o f other suicide techniques in order to kill US troops (Newman, 1995).Therefore, Truman chose to use the atomic bomb in an ironic way to save many more lives in the long term by using one powerful weapon to blast the Japanese into submission. Results of the Event on the United States and the World For the US, the dropping of the atomic bomb sent a powerful message to the rest of the world that this nation would not be intimidated or tolerate any aggression against it. The dropping of the atomic bomb meant years of painful physical and mental effects for the Japanese people.For the world, this pivotal event signaled the beginning of a nuclear arms race, which erupts in some ways to this day. Conclusion What is seen in the tale of Hiroshima and Nagasaki, in conclusion are lessons about the price of war, the quest for healing, and the realization that nuclear war is an option that must be carefully considered, lest it become too common a solution for the problems of the world. Works Cit ed Newman, R. P. (1995). Truman and the Hiroshima Cult. East Lansing, MI: Michigan State University Press.

My top 5 filipino traits Essay

1.Adept†¦Filipinos are very flexible at surging any difficulty and hardship 2. Craftsmanship†¦Filipinos are very crafty 3. Obsessive†¦Filipinos wish to improve their lives and those around them and are willing to go through great hardships and efforts, but don’t always know when to stop or how to balance it all. 4. Mimicry†¦Filipinos tend to copy or gain that which others have. In this respect, that’s why you see groups of Filipino’s in foreign countries that are so similar (like in LA every Filipino seems to have a piano at home that no one buys, or in Japan every Filipino on a military base seems to own rose wood. But if they move to a new group, then they easily wish to change and copy the new styles. Kind of like following a fad. 5. Short memories†¦No I don’t mean their dumb or something, I mean they forget the past or let go of the past easier. They don’t hold grudges quite so bad. Filipino’s are not more family oriented than in other cultures, but what makes them Filipino’s is they think they are. No offense. But many people have strong relations with their families. I lived in a home for six months and had to listen to my Brother in law tell me how family oriented they are as he yells at his father, and puts down his dead mother. I watched as just about every male member of the family had girlfriends, and the wives knew and ran those girls out of town when they got pregnant. I watched families that lived across the street visit each other once a year. I had a Filipino tell me that my daughter (half Filipino isn’t Filipino enough to live in his house with my 2nd wife for a short time). So in any respect, I’m not say they are less family oriented, but that we all have our issues with getting along, and Filipinos are no more family oriented than other cultures. This is according to the yahoo answers dot com. Well I agree with these because most of the Filipinos come from poor families and they can survive any trials becsuse they are already used to it. They are already down, so they on;y way to go is up. In the Philippines the most common thing that is talked about is the government. This is because this is the largest contributor of the poverty in the Philippines. The government system in the Philippines is very un organized and very corrupt. That’s why youre not rich if youre not in politics.

With Detailed Analysis of the Return of the Soldier

Victorian literature superficial beauty is disapproved of, in this case Kitty; who represents the order of pre-war Edwardian England, an order destroyed by the war in the excuse of Chris' illness. West swiftly moves the novel along as Chris slowly retrieves his memory; Kitty Is a very devoted wife who when realizing that Chris has forgotten her and is yearning another, she in turn feels empowered which makes him feel conflicted and confused. He finds comfort and confides in his cousin Jenny who is the first person narrator.HIS shell-shock caused him to go fifteen years back In his memory, and to vive In a time where he was most content and In love with Margaret -? his ex love. It seems that as he retrieves his memory and the more he remembers, the more difficult it becomes for Kitty. The characteristics of shell shock prove it difficult for Margaret, Kitty, and Jenny to come to terms with. West's portrayal of all three women is first person, as West writes of the relationship between Jenny (West herself), Kitty- the wife of Jenny's cousin Chris, and Margaret, who was the love of Chris' life before he went to war.Jenny is portrayed in the novel as being quite poetic, In the sense that she's very aware of her own environment and tauter as references are frequently used such as â€Å"in the old days a fat fist would certainly have been raised to point out the new translucent glories of the rose- buds† (P. II). From Jenny's descriptive interpretations, such as this, it appears as though everything In her life is beautiful. However, as the novel develops we notice that these observations can also be quite dark. As with â€Å"because a lost Zeppelin sometimes clanks like a skeleton across the sky above us† (P. 5) and again with â€Å"All the inhabitants of this new tract of time were his enemies, all its circumstances his prison bars. † (P. 62). It can be said Jenny's prose was reflective of particular moods she was In during the course of the no vel. Jenny Is presented as kind, caring, shrewd and quietly observant, yet wary, perhaps justifiably. Jenny sits in a quandary between FIFO near emotions toward K Ana Margaret. Consequently, seen Tints It problematic Ana resorts to oxymoron's, such as â€Å"He wore a dreadful decent smile† (P. 187) referring to Chris when Margaret presents him with some of his son's belongings.In conclusion to the analysis of Jenny, she is the person in an awkward situation whereby she feels duty-bound to maintain the status-quo between the other parties. In other words, all she really wants is for everyone else to be happy regardless of her own feelings. Jenny as the narrator could be described as the keeper of everyone else's secrets, the trustworthy and dependable character whom people could confide in. Kitty is the second woman in the novel who has a completely different character. Although she doesn't come across as vain, Jenny never ceases to describe Kitty's beauty and appearance.Jenny doesn't fully describe her own true feelings about Kitty which makes it difficult for the reader to fully analyses Kitty's character. Early in Chapter One we are shown how Jenny portrays Kitty and how Jenny is treated by Kitty. It is apparent that Kitty is often quite demanding of Jenny, for example, â€Å"Come here, Jenny. I'm going to dry my hair† (P. 1 1), and on passing Jenny a tortoise-shell hairbrush, â€Å"Give it a brush now and then like a good soul. But be careful. Tortoise snaps so† (P. 12). Kitty almost treats Jenny like a servant, and Jenny is always accommodating.There is no reference made to Kitty ever having done any work, although West makes a strong point about Chris' father having acquired Baldly Court ND after his death Jenny informs us that Chris had Baldly Court re-built. Chris was more than financially capable of managing the property. Throughout the novel Kitty is portrayed by Jenny as being rather selfish, conceited, self-absorbed and contempt uous of the lower classes, which comes to the reader's attention when Kitty encounters Margaret. Jenny herself first Judges Margaret by her appearance â€Å"Her body was long and round and shapely' (P. 5) and â€Å"She was repulsively furred with neglect and poverty, as even a good glove that has dropped down behind a bed in a hotel and has lain undisturbed for a day or two† (P. 5) this represents the class difference but it seems it was Kitty's influence on Jenny's attitude that shaped Jenny's opinion of Margaret at first glance. It's apparent that Kitty is very superficial. Essentially Kitty couldn't understand for the life of her why Chris would want to be with Margaret when such a pretty woman like herself was available for him.The era has a lot to do with the novel, with regard to social status which was very prevalent at the time; a way in which social class is explored in the novel is through Margaret. Even though Margaret is first portrayed as a beggar in the novel i nstead of a sincere Oman with moral principles, Jenny assumed she was groveling and says â€Å"in which this woman butted like a clumsy animal at a gate she was not intelligent enough to open† (P. 31) here Margaret is compared to a dog, useless and inept.Again we see an example of Kitty's attitude towards who she considers to be of lower order where she says Mimi have read in the Harrow Observer or somewhere that my husband is at the front, and you have come to tell this story because you think that you will get some money. Vive read of such cases in the papers. † (P. 33) consequently as a result of Kitty attitude, Jenny felt as indifferent towards Margaret as Kitty did. Margarita's overall demeanor is one of a person who is polite, well-mannered, intelligent, caring, considerate and genuine.As we know Margaret is married as with â€Å"l suppose I ought to say that he isn't right in his head and I'm married-but Oh! † (P. 95). As the novel develops we can see Tana t Margaret Is ten savior AT snarls Ana Trot ten Sleekness AT her heart goes out of her way to be of assistance in his recovery. The class difference is highlighted indirectly when Margaret says cried Margaret, glowing. â€Å"She just have a lovely nature† (P. 96) she had no malice towards Kitty even after Kitty treated her no differently to one of her servants in Baldly Court, and this in effect shows Margarita's sincere nature.Although all three women struggle to understand Chris' predicament, Kitty was proven to be everything the reader interprets her to be, pompous with delusions of grandeur. Conversely, Jenny is the third party balancing between her cousin's wife and his ex lover who innocently sets out to please everyone. Margaret inevitably is concerned for Chris' health and recovery, and is the mediator at the end who suggests presenting Chris with belongings of his dead son, having lost a son herself of the same age as Oliver.Kitty's negative attitude persists through the novel but doesn't affect Margaret. When the items of Chris' dead son are shown to him by Margaret, his distant and cloudy outcome that has been created from his experiences of war suddenly disappear and he is â€Å"cured† of his amnesia and he returns to reality. Along with his recovered memory he puts Margaret in his past and now remembers Kitty as his wife so in turn the emotional interactions of characters in the story change. The irony is that all three women lost a person that they each Ovid in different ways.Keith Douglas Unary 24, 1920 – June 9, 1944), was an English poet who is known for his war poetry during World War II. Undeniably after reading The Complete Poems I get the impression that he has a negative attitude towards women. Additionally from researching his early days it is apparent that his mother struggled financially, and there is no mention of his father. I personally think that after reading about his ex partner Whinnying who refused to take his hand in marriage, and his failed relationship with Millennia Guttered Penny, may well have distorted his view of women which is sometimes reflected in his poetry.A reference to this assumption can be found in the poem ‘Cairo Jag' whereby Douglas is in a brothel and the poem opens with the line, â€Å"Shall I get drunk or cut myself a piece of cake†. His use of the term â€Å"piece of cake† in reference to the prostitutes around him adds to his obvious misogyny. He seems to suggest that women are deluded in thinking they are something they're not and uses very negative language towards them such as the women he sees on the streets of Cairo, â€Å"The women offering their children brown- paper breasts dry and twisted, elongated like the skull, Holiness's signature.At this point the poem sounds more like a rant, as if Douglas is disgusted rather than sympathetic for these women in such a state of poverty. The portrayal of women or in this case â€Å"woman† in an Egyptian Tea Garden, firstly she is seen as a fish. It is said the fish represents Christianity, and that different fish symbolism different things, but the fish in general holds a range of different symbolic meanings including femininity, eternity, happiness, creativity and knowledge. This is the essence of the poem; the fish is how the woman is presented. The poem is about a Dialectal woman Ana near power to seduce Ana annulated men AT any age.Douglas appears to be trying to demonstrate that woman have power too; The author uses metaphors and similes by comparing the woman â€Å"as a white stone† which represents purity, and men as fish â€Å"A cotton magnate/†¦ A crustacean† to show how man's behavior is like that of any other animal species or as conventional as fish. The poem could be arranged into four segments. The first stanza introduces the â€Å"sly' woman and her purposeful position as â€Å"she draws down the fish†. Douglas describes t he woman moving along into section two it is clear that it describes the witnesses which are men, and section three discloses which man she picks.The first section of the poem has a reasonably gentle tone which is maintained through the whole poem, describing a very beautiful woman. The second stanza introduces the second speaker of the poem which is the most â€Å"important fish†. Part two is sarcastic but natural, mixing the duties of the male with oceanic life. The third stanza introduces the men who gaze on the woman's beauty. It has a very strong, bitter undertone. It shows the woman is concerned with the wealth of the man she chooses rather than is beauty or personal qualities.The fourth stanza switches back to the original speaker of the poem and concludes the woman's choice to which one of the men she chooses or does not choose. The manner of the poem varies in the different sections and begins with a most intriguing title- â€Å"Behavior of Fish in an Egyptian Tea-G arden† which sounds somewhat like a documentary and quite disconnected, dry, cold and formal. The tone of the poem is interesting throughout, Douglas uses soft and delicate language in the first section, it consists of seven stanzas of four lines each.