Strategic management Case Study Example | Topics and Well Written Essays - 3500 words

Strategic management - quality Study ExampleIt was the time that it started evolving as the worlds most profi card airline. Michael OLeary s key to success was to drastically subdue costs down by taking extra-ordinary terminations. But it was non the still reason of his success. He was in any case very innovative and shrewd in his approach. His efforts were also supported by state policies of the European countries. The brief of Financial & operational performance of the fellowship from 1998 to 2002 retrieved from ATI database show a great change in the fiscal status of the company. The increase in Passengers Revenue was $259.68 millions from 1998 to 2002. Net margins increased from 19.63% to 24.09% during this period.Number of passengers increased by closely 300% during this period. These were not mean achievements in such a short period of time. But these statistics does not show that how daring was OLeary in his decision making. He was never afraid of taking unpopular dec ision and he had complete trust in judgment. As it is famous saying that fortune favours the braves that was the case with him. sequel also favoured him on many occasions. The difficulties came to his way never deterred him. He went on expansion spree. Ryanair was not only expanded in terms of routes and destinations but he also acquired new planes for his company. The data sheet is cash in ones chips herewith that shows his achievements. Numbers speak louder than words in this case.RyanAir was successful in controlling total ... make headway after also risen by 44%. Earnings per share also increased. (Financial performance t fitting is attached as Appendix II retrieved from ATI Database)A tremendous increase in the profits of the company encourages OLeary to go on and take more daring decision of acquisition of Buzz Air. It could prove a turning point towards best or worse. As OLeary promises to make Buzz profitable within trio months by halving fares and doubling passengers. ( Part I 475 words)Strategic Analysis of RyanAir at the end of 2002Ryanair is considered one of Europes debatable companies, it policies are appreciated and criticised simultaneously. Some analysts support its commitment to low fares, its revolutionary management. At the same time few analysts combat its labor policies and disapprove its advertising campaign.It would be quite interesting to use analysis models described by Richard Lynch analyse the Ryanair strategically at the end of year . These models can be applied for a thorough analysis of RyanAir. Model Consideration of the nature of the environment (General considerations)The problems like market recession because of family line 11 attacks required a thorough analysis. OLeary did this very well in comparison to competitors and also with another(prenominal) industries. It helped in assessing the situation correctly into true perspective. His research and evaluation team gave him correct input. The market research was one of the tools used by OLeary.A correct and true analysis was the key of success of OLeary. He understood that although situation is quite turbulent but it can be brought under control. He was able to make correct decisions because of these comparative